Brian Honigman

Initiator
DISC Type : Di

Program Leader, Executive Education Instructor at Columbia Business School

Philadelphia, Pennsylvania, United States

Overview

Brian has no verified overview

Personality Overview

Conviction Driven

Impact-Oriented

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

12-2025
Program Leader, Executive Education Instructor at Columbia Business School
4-2022
Contributing Writer at Fast Company
6-2021
Program Leader, Executive Education Faculty at Northwestern University - Kellogg School of Management
5-2020 - 10-2024
Visiting Professor, Marketing at Universidad Francisco Marroquín
5-2016
LinkedIn Learning Instructor - Marketing and Career Development at LinkedIn

Education

Certified Executive Coach by the Berkeley Executive Coaching Institute from University of California, Berkeley, Haas School of Business
Certificate: Executive Presence and Influence: Persuasive Leadership Development from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : N/A Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Program Leader, Executive Education Instructor at Columbia Business School
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brian

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Brian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Brian

Personality Compatibility


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