Brian Hopkins

Questioner
DISC Type : c

VP - Sales and Marketing - North America at Norbrook Laboratories ltd

Greater St. Louis, United States

Overview

Brian Hopkins is a seasoned leader in the animal health industry with over 16 years of experience, currently serving as the VP of Sales and Marketing for North America at Norbrook. He is responsible for driving US growth ambitions through strategic planning and commercial team leadership. He earned his B. A. from McKendree University.

Brians professional background is strongly tied to the St. Louis metropolitan area, where he attended both McKendree University and Southern Illinois University Edwardsville. This long-standing connection to the region suggests a personal affinity for the local community and its culture.

He was a recipient of the St. Louis Business Journals 40 Under 40 award in 2017.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Team Culture
Described as having a "passion for developing exceptional team culture" and emphasizes a "people first" approach in his leadership philosophy.
Driving US Growth
His current role at Norbrook is focused on delivering on the company's US growth ambitions, customer acquisition, and market expansion.
Strategic Partnerships
Previously led strategy and execution for C-suite relationships with the largest distribution partners and corporate veterinary hospitals while at Elanco.

Media Appearances

Brian has no verified media appearances

Work History

9-2024
VP - Sales and Marketing - North America at Norbrook Laboratories ltd
10-2022 - 9-2024
Executive Director- Strategic Partnerships at Elanco
8-2020 - 10-2022
Executive Director- Western Sales Region at Elanco
9-2019 - 8-2020
Senior Director-Specialty Business Unit at Elanco
1-2015 - 9-2019
District Sales Manager at Elanco

Education

B.A. from McKendree University
Education details unavailable from Southern Illinois University Edwardsville

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater St. Louis, United States Job Level : Senior Designation : VP - Sales and Marketing - North America at Norbrook Laboratories ltd
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


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