Brian Laker

Doer
DISC Type : ds

Senior Director, Global Industry & Product Marketing at Braze

Dallas, Texas, United States

Overview

Brian has no verified overview

Personality Overview

Results Focused

Deliberate Doer

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

6-2024
Senior Director, Global Industry & Product Marketing at Braze
5-2023
Advisor at Antler
3-2023
Co-Founder & Principal at Laker & Co.
12-2021 - 1-2023
Director, Head of Business Marketing, North America at Twitter
11-2018 - 12-2021
Head of Vertical Marketing at Twitter

Education

MBA from Duke University - The Fuqua School of Business
Bachelor of Arts from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dallas, Texas, United States Job Level : Senior Designation : Senior Director, Global Industry & Product Marketing at Braze
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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