Brian Lancaster in

Brian Lancaster

Commander · DISC type D
Sales Performance Coach at STG - Sales Transformation Group
📍 Greater Orlando, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
Sales Performance Coach
Location
Greater Orlando, United States
Personality Overview

How Brian shows up

Impact-Driven
Risk-Taker
Candid & Clear

They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Priorities

Topics Brian cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Sales Performance Coach
STG - Sales Transformation Group
5-2025
Strategic Partnerships
Houser | Find a Real Home Pro
1-2025
President
Intuitive Business Group
1-2024 - 1-2025
Chief Operating Officer
Tempest Roofing
1-2024 - 5-2024
Chief Operating Officer
Southern Roofing and Renovations
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
6-1994 - 6-1996
Biblical Studies
Calvary Chapel Bible College
8-1988 - 6-1989
International Business
University of Southern California
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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