Brian Lutz

Observer
DISC Type : ci

Marketing Director at Reynolds Consumer Products

Glenview, Illinois, United States

Overview

Brian has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

6-2025
Marketing Director at Reynolds Consumer Products
1-2024 - 7-2025
Marketing Director at Reynolds Consumer Products
9-2021 - 1-2024
Senior Brand Manager at Reynolds Consumer Products
10-2019 - 8-2021
Senior Brand Manager at Ferrara Candy Company
11-2018 - 10-2019
Brand Manager at Ferrara Candy Company

Education

2011 - 2012
Education details unavailable from US Army Aviation Captains' Career Course
2001 - 2005
Bachelor of Science (BS) from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 11 Location : Glenview, Illinois, United States Job Level : Mid-senior Designation : Marketing Director at Reynolds Consumer Products
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brian

Personality Compatibility


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