Brian Maass

Questioner
DISC Type : c

EVP Chief Financial Officer at TCF Bank

Greater Minneapolis-St. Paul Area, United States

Overview

Brian Maass is a finance executive and former EVP and Chief Financial Officer for TCF Bank, where he led key initiatives in M&A and profitability. A former CPA with an MBA in Finance, he now serves as an independent director on the board of Horizon Bank and operates as a consultant.

As a banking CFO, he has been a vocal advocate for traditional banks embracing Bitcoin, citing significant consumer demand and the risk of losing customers to crypto-friendly competitors.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Bitcoin in Banking
Publicly advocates for traditional banks to adopt Bitcoin, referencing data that shows high customer interest and the competitive threat from fintech companies.
M&A Strategy
During his tenure as CFO at TCF, he completed several transformative mergers that grew the organization's assets from $18 billion to $48 billion.
Fintech Disruption
Closely follows the emergence and business models of digital-only NeoBanks and their impact on the traditional financial services industry.

Media Appearances

TCF Bank's top financial executive to step down, consult. Featured in Crain's Detroit

See Now

Work History

1-2016 - 6-2021
EVP Chief Financial Officer at TCF Bank
11-2012 - 1-2016
EVP Treasurer and Chief Investment Officer at TCF Bank
10-2003 - 11-2012
Senior Vice President - Global Funding, Liquidity & Collateral Management at Wells Fargo
7-2000 - 10-2003
Managing Consultant at Wells Fargo
1995 - 2000
Engagement Manager at Crowe

Education

MBA from University of St. Thomas - Opus College of Business
BS from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : EVP Chief Financial Officer at TCF Bank
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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