Brian Nix

Evaluator
DISC Type : scd

Genomic Specialist at Veracyte, Inc.

Greater Wilmington Area, United States

Overview

Brian has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

4-2025
Genomic Specialist at Veracyte, Inc.
1-2020 - 3-2025
Practice Development Consultant at Sonex Health
5-2016 - 1-2020
Territory Manager at Terumo Medical Corporation
5-2015 - 4-2016
Sales Executive at Greenway Health
5-2011 - 8-2014
ENT Consultant at Acclarent

Education

2000 - 2004
B.S> from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Wilmington Area, United States Job Level : Junior Designation : Genomic Specialist at Veracyte, Inc.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brian

Personality Compatibility


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