Brian Popowitz in

Brian Popowitz

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General Manager at Black Box - A Music Company
📍 Portland, Oregon, United States

Brian Popowitz is the General Manager at Black Box, a modern music marketing agency. He is a digital marketing expert with a history at major labels like Warner Bros. Records and Universal Music Group. People who have worked with him describe him as creative, ambitious, and entrepreneurial. He earned a self-designed BA in “Music Industry & Society” from the University of Maryland.

Outside of his executive role, Brian is a husband, father, and dog owner who enjoys coffee. He values experiences over possessions, preferring a Spotify subscription and Sonos system to collecting physical music memorabilia. He is an avid reader of books about music industry titans like David Geffen and Steve Jobs.

Unique fact: Brian sends his team inspirational "Quotes of the Week" to motivate them to hustle hard and think creatively.

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Experience
20 Years
Current Role
General Manager
Job Level
Senior
Location
Portland, Oregon, United States
Personality Overview

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Priorities

Topics Brian cares about

Modern Music Marketing
His entire career is focused on digital-first strategies for the music industry, evolving marketing from media spend to compelling storytelling and long-term fan development.
Artist Development
A core focus of his agency, Black Box, is to help artists grow engaged audiences through strategic branding, partnerships, and defining their unique narrative.
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Career

Work history

9-2014
General Manager
Black Box - A Music Company
3-2011 - 9-2014
Digital Marketing
Warner Bros. Records
1-2008 - 3-2011
Digital Marketing
Nettwerk Music Group
6-2007 - 11-2007
Digital Marketing
Universal Music Group
10-2005 - 1-2008
Digital Marketing
Drive-Thru Records
In the press

Media appearances

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Education
BA
University of Maryland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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