Brian Popowitz

Observer
DISC Type : ic

General Manager at Black Box - A Music Company

Portland, Oregon, United States

Overview

Brian Popowitz is the General Manager at Black Box, a modern music marketing agency. He is a digital marketing expert with a history at major labels like Warner Bros. Records and Universal Music Group. People who have worked with him describe him as creative, ambitious, and entrepreneurial. He earned a self-designed BA in “Music Industry & Society” from the University of Maryland.

Outside of his executive role, Brian is a husband, father, and dog owner who enjoys coffee. He values experiences over possessions, preferring a Spotify subscription and Sonos system to collecting physical music memorabilia. He is an avid reader of books about music industry titans like David Geffen and Steve Jobs.

Unique fact: Brian sends his team inspirational "Quotes of the Week" to motivate them to hustle hard and think creatively.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Modern Music Marketing
His entire career is focused on digital-first strategies for the music industry, evolving marketing from media spend to compelling storytelling and long-term fan development.
Artist Development
A core focus of his agency, Black Box, is to help artists grow engaged audiences through strategic branding, partnerships, and defining their unique narrative.
Team Motivation
He sends out a "Quote of the Week" to his team, indicating he cares about fostering an inspired and hard-working company culture.

Media Appearances

Brian has no verified media appearances

Work History

9-2014
General Manager at Black Box - A Music Company
3-2011 - 9-2014
Digital Marketing at Warner Bros. Records
1-2008 - 3-2011
Digital Marketing at Nettwerk Music Group
6-2007 - 11-2007
Digital Marketing at Universal Music Group
10-2005 - 1-2008
Digital Marketing at Drive-Thru Records

Education

BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 20 Location : Portland, Oregon, United States Job Level : Senior Designation : General Manager at Black Box - A Music Company
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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