Brian Popowitz in

Brian Popowitz

Observer · DISC type ic
General Manager at Black Box - A Music Company
📍 Portland, Oregon, United States

Brian Popowitz is the General Manager at Black Box, a modern music marketing agency. He is a digital marketing expert with a history at major labels like Warner Bros. Records and Universal Music Group. People who have worked with him describe him as creative, ambitious, and entrepreneurial. He earned a self-designed BA in “Music Industry & Society” from the University of Maryland.

Outside of his executive role, Brian is a husband, father, and dog owner who enjoys coffee. He values experiences over possessions, preferring a Spotify subscription and Sonos system to collecting physical music memorabilia. He is an avid reader of books about music industry titans like David Geffen and Steve Jobs.

Unique fact: Brian sends his team inspirational "Quotes of the Week" to motivate them to hustle hard and think creatively.

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Experience
20 Years
Current Role
General Manager
Job Level
Senior
Location
Portland, Oregon, United States
Personality Overview

How Brian shows up

Example Seeker
Curious
Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Priorities

Topics Brian cares about

Modern Music Marketing
His entire career is focused on digital-first strategies for the music industry, evolving marketing from media spend to compelling storytelling and long-term fan development.
Artist Development
A core focus of his agency, Black Box, is to help artists grow engaged audiences through strategic branding, partnerships, and defining their unique narrative.
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Career

Work history

9-2014
General Manager
Black Box - A Music Company
3-2011 - 9-2014
Digital Marketing
Warner Bros. Records
1-2008 - 3-2011
Digital Marketing
Nettwerk Music Group
6-2007 - 11-2007
Digital Marketing
Universal Music Group
10-2005 - 1-2008
Digital Marketing
Drive-Thru Records
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
University of Maryland
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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