Brian Rea is the founder of CaseStudy. Incite, where he helps senior decision-makers achieve clarity and growth through sharper marketing strategy and deeper market insights. With a BA Honours in Journalism from Rhodes University, he has facilitated strategic initiatives for major companies like PepsiCo, Amcor, and Caesarstone.
Outside of his consulting work, Brian is an avid reader, recommending books on writing and life. He shows a keen interest in the evolution of corporate education and learning technologies, particularly AI-powered platforms. Brian is also a passionate South African rugby fan.
He has trained PepsiCos R&D teams to pitch new product ideas more effectively for multifunctional alignment and better implementation.
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