Brian Rea in

Brian Rea

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Founder at CaseStudy.Incite
📍 London, England, United Kingdom

Brian Rea is the founder of CaseStudy. Incite, where he helps senior decision-makers achieve clarity and growth through sharper marketing strategy and deeper market insights. With a BA Honours in Journalism from Rhodes University, he has facilitated strategic initiatives for major companies like PepsiCo, Amcor, and Caesarstone.

Outside of his consulting work, Brian is an avid reader, recommending books on writing and life. He shows a keen interest in the evolution of corporate education and learning technologies, particularly AI-powered platforms. Brian is also a passionate South African rugby fan.

He has trained PepsiCos R&D teams to pitch new product ideas more effectively for multifunctional alignment and better implementation.

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Experience
14 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Brian cares about

Marketing Strategy
His entire professional focus is on providing 'deeper insight, better words, sharper strategy' to help businesses with positioning and growth.
Customer Insights
He facilitates 'radical and real-world connections' with customers to distill insights into their frustrations and motivations for his clients.
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Career

Work history

4-2009
Founder
CaseStudy.Incite
4-2021 - 4-2024
Strategy communication
Kinetic Consulting Ltd
7-2023 - 1-2024
Facilitator and Brand Positioning Lead
L - founders of loyalty
3-2019 - 7-2023
Expert facilitator and Trainer
PepsiCo South Africa
2-2020 - 2-2021
Expert facilitator and Learning Strategist
Blue Label Telecoms
In the press

Media appearances

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Education
1989 - 1992
BA Journ Hons
Rhodes University
honours degree; undergrad diploma (Bachelor
I studied at Rhodes University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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