Brian Rea

Go-getter
DISC Type : d

Founder at CaseStudy.Incite

London, England, United Kingdom

Overview

Brian Rea is the founder of CaseStudy. Incite, where he helps senior decision-makers achieve clarity and growth through sharper marketing strategy and deeper market insights. With a BA Honours in Journalism from Rhodes University, he has facilitated strategic initiatives for major companies like PepsiCo, Amcor, and Caesarstone.

Outside of his consulting work, Brian is an avid reader, recommending books on writing and life. He shows a keen interest in the evolution of corporate education and learning technologies, particularly AI-powered platforms. Brian is also a passionate South African rugby fan.

He has trained PepsiCos R&D teams to pitch new product ideas more effectively for multifunctional alignment and better implementation.

Personality Overview

Challenger

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Marketing Strategy
His entire professional focus is on providing 'deeper insight, better words, sharper strategy' to help businesses with positioning and growth.
Customer Insights
He facilitates 'radical and real-world connections' with customers to distill insights into their frustrations and motivations for his clients.
Corporate Learning
He has developed learning content and trained teams at major companies like PepsiCo and Amcor, and critiques 'one size fits all' corporate education.

Media Appearances

Brian has no verified media appearances

Work History

4-2009
Founder at CaseStudy.Incite
4-2021 - 4-2024
Strategy communication at Kinetic Consulting Ltd
7-2023 - 1-2024
Facilitator and Brand Positioning Lead at L - founders of loyalty
3-2019 - 7-2023
Expert facilitator and Trainer at PepsiCo South Africa
2-2020 - 2-2021
Expert facilitator and Learning Strategist at Blue Label Telecoms

Education

1989 - 1992
BA Journ Hons from Rhodes University
honours degree; undergrad diploma (Bachelor from I studied at Rhodes University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at CaseStudy.Incite
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Brian

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brian take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Brian

Personality Compatibility


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