Brian Reid

Trailblazer
DISC Type : DI

Regional Sales Manager at Airtite Products, LLC.

Dallas-Fort Worth Metroplex, United States

Overview

Brian Reid is an executive leader with over 35 years of experience in the building products industry, having held roles such as President, CFO, and Director of Sales. Educated at Miami University and Western Carolina University, he is described by colleagues as knowledgeable, detail-oriented, and a professional with great integrity.

Beyond his professional life, Brian has a keen interest in American culture and history, demonstrated by his certification from UNC Chapel Hill in "The American South: Its Stories, Music, and Art. " This suggests an appreciation for the arts and regional heritage.

He was a contributor to the book "50 Seeds of Greatness, " where he is quoted on the nature of helping others.

Personality Overview

Values Relationships

Friendly But Fast

Informal

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Building Products Industry
Possesses over three decades of deep, hands-on experience with a wide range of materials including windows, doors, roofing, siding, and lumber.
Strategic Sales Growth
His career focus involves developing corporate growth strategies and building long-term relationships with national and regional accounts to drive sales volume.
Sales Leadership
Has extensive experience leading sales divisions, managing territories, and implementing new market strategies for major building brands.

Media Appearances

Brian has no verified media appearances

Work History

4-2026
Regional Sales Manager at Airtite Products, LLC.
3-2025 - 4-2026
Strategic Account Manager at Westlake Royal Building Products
9-2017 - 2-2025
Director of Sales at TBP Windows & Doors
10-2016 - 9-2017
Territory Sales Manager at Cornerstone Building Brands
3-2015 - 10-2016
Millwork Sales Manager at Associated Truss & Lumber

Education

MBA Program from Miami University
2006 - 2010
Forsyth College of Business-Entrepreneurship/Entrepreneurial Studies from Western Carolina University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Regional Sales Manager at Airtite Products, LLC.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brian take some risk or not?

  • They can take risks if necessary.

You And Brian

Personality Compatibility


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