Brian Rohrenbach

Inspirer
DISC Type : di

Senior Director, Pricing and Data Analytics at WENCOR

Peachtree City, Georgia, United States

Overview

Brian Rohrenbach is the Senior Director of Pricing and Data Analytics at Wencor Group, where he has over two decades of experience driving innovation in manufacturing and distribution. He specializes in optimizing growth and profitability through data-driven strategies. Colleagues describe him as having a strategic mindset and being a respected, professional leader.

Interesting fact: In a previous role, Brians strategic pricing functions drove an impressive $100 million in price realization for the company.

Personality Overview

Fast Adopter

Generous

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Strategic Pricing
He leads the development and implementation of contract and pricing strategies across multiple markets to maximize profit and drive revenue growth.
Data-Driven Growth
His core mission is to leverage market analysis and data analytics to optimize profitability and champion a proactive approach to price management.
Team Leadership
He frequently celebrates his team's professional and personal milestones, fostering a collaborative and solution-oriented culture.

Media Appearances

Brian has no verified media appearances

Work History

2-2025
Senior Director, Pricing and Data Analytics at WENCOR
5-2019 - 2-2025
Director, Pricing and Data Analytics at WENCOR
8-2017 - 5-2019
Senior Manager, Pricing & Data Analytics at WENCOR
1-2015 - 8-2017
Manager, PMA Product Management at WENCOR
1-2011 - 1-2015
Divisional Administration & Finance Supervisor at WENCOR

Education

Accounting and Finance from Kennesaw State University
Master Certificate in Applied Project Management from Villanova University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Peachtree City, Georgia, United States Job Level : Senior Designation : Senior Director, Pricing and Data Analytics at WENCOR
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brian take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brian

Personality Compatibility


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