Brian Sandahl

Inspirer
DISC Type : id

Sr. Director, Data & Analytics at Atmosphere TV

Austin, Texas, United States

Overview

Brian is a data and analytics senior leader with over 14 years of experience, specializing in scaling high-impact teams in high-growth tech environments. He has a proven track record of transforming data into strategic assets to drive business outcomes. He holds a BBA from the Texas McCombs School of Business.

Brian is an active member of Austins data community, participating in local meetups and speaking on alumni panels at the McCombs School of Business. He is passionate about sharing his expertise and guiding the next generation of technology professionals.

He helped launch Austins first-ever Apache Airflow Meetup, demonstrating his leadership and commitment to fostering the local tech ecosystem.

Personality Overview

Generous

Fast Adopter

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Data Engineering
He is actively hiring data engineers for his team at Atmosphere TV to manage billions of daily data points in a big data environment.
Data Orchestration
He was a featured speaker at Austin's first Apache Airflow Meetup, discussing orchestration, scaling pipelines, and its practical applications in business.
AI & Machine Learning
His background includes deep expertise in AI-driven optimization and he pursued post-graduate studies in AI & Machine Learning while consulting.

Media Appearances

Brian has no verified media appearances

Work History

2-2025
Sr. Director, Data & Analytics at Atmosphere TV
11-2023 - 1-2025
Director, Data & Analytics at Atmosphere TV
1-2023 - 10-2023
Analytics Consultant & Contractor at Self-employed
8-2017 - 12-2021
Head of Business Analytics at Favor Delivery
4-2015 - 1-2017
Director, Business Analytics & A/B Testing at RetailMeNot

Education

2005 - 2009
BBA from Texas McCombs School of Business
2005 - 2009
BBA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 13 Location : Austin, Texas, United States Job Level : Senior Designation : Sr. Director, Data & Analytics at Atmosphere TV
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Brian

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Brian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Brian

Personality Compatibility


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