Brian Sherman

Enthusiast
DISC Type : i

CEO of the Southwest Sustainability Innovation Engine (SWSIE) at Arizona State University

Phoenix, Arizona, United States

Overview

Brian has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

7-2024
CEO of the Southwest Sustainability Innovation Engine (SWSIE) at Arizona State University
2-2020 - 7-2024
Chief Innovation Officer at Arizona Commerce Authority
1-2019 - 2-2020
Senior Manager, Accenture Consulting at Accenture
4-2018 - 1-2019
Executive Vice President at Arizona Commerce Authority
1-2010 - 4-2018
Senior Vice President, Business Development at Arizona Commerce Authority

Education

2001 - 2003
MBA from W. P. Carey School of Business – Arizona State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : CEO of the Southwest Sustainability Innovation Engine (SWSIE) at Arizona State University
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brian

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brian

Personality Compatibility


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