Brian Sterns

Energizer
DISC Type : I

Chief Digital Health Officer at ThedaCare

Appleton, Wisconsin, United States

Overview

Brian Sterns is a mission-focused healthcare leader serving as ThedaCares Chief Digital Health Officer. His background uniquely combines finance and IT, holding both CPA and CISA certifications, which he leverages to drive digital transformation and operational performance. He earned his MBA from the University of Michigan-Dearborn.

While his public profile is focused on his professional achievements, his strong ties to the Midwest through education and work suggest an interest in the regions vibrant sports culture and community activities.

Unique fact: He holds a rare dual certification as a Certified Public Accountant (CPA) and a Certified Information Systems Auditor (CISA).

Personality Overview

Imaginative

Enthusiastic

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Digital Patient Experience
He leads initiatives to improve patient access and convenience, overseeing the development of digital tools like mobile apps to create a better healthcare journey for patients.
Healthcare Operations
In a prior role, he implemented an agile performance management platform for hospitals and clinics to enhance business analytics and achieve targeted operational results.
Large-Scale IT Projects
He has extensive experience planning and resourcing significant IT projects for healthcare systems, including new facilities, service lines, and program implementations.

Media Appearances

ThedaCare health system sees huge patient adoption of new digital front door. Featured in Healthcare IT News

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ThedaCare’s Path to Smarter HCC Coding Through AI and Clinician Engagement. Featured in Premier Inc. Newsroom

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Brian Sterns Named Senior Vice President and Chief Information Officer for Froedtert ThedaCare Health. Featured in ThedaCare

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Work History

10-2022
Chief Digital Health Officer at ThedaCare
10-2017 - 10-2022
Chief Of Staff at ThedaCare
10-2017
Director, Operations & Program Mgmt at Bon Secours Mercy Health
Director, Regional IT Relationship Executive at Mercy Health (formerly Catholic Health Partners)
Manager, Finance & IT PMO at Mercy Health (formerly Catholic Health Partners)

Education

MBA from University of Michigan-Dearborn
BBA from The University of Toledo

More Information

Social Presence :

Prographics :

Exp : 8 Location : Appleton, Wisconsin, United States Job Level : Leadership Designation : Chief Digital Health Officer at ThedaCare
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Brian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Brian take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brian

Personality Compatibility


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