Brian Thompson, MBA

Pioneer
DISC Type : DIS

Director Global Digital Strategy at Repligen Corporation

Maricopa, Arizona, United States

Overview

Brian is a digital marketing executive with over 16 years of experience driving business growth through data-driven, AI-enabled strategies. He specializes in demand generation and digital transformation, having led global teams at Repligen, Nile, and Cherwell Software. Colleagues describe him as "results-driven," "strategic," and "tireless."

Beyond his corporate work, he shares his expertise as an Adjunct Professor of Digital Communications at Southern New Hampshire University.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Digital Transformation
He has led digital transformation initiatives at multiple companies and authored a publication on the resources required to facilitate the journey.
Demand Generation
A core focus of his career, he has built demand generation functions from the ground up and driven significant sales pipeline growth, exceeding $50M annually at Nile.
Data-Driven Strategy
His professional headline and experience highlight a passion for using data to fuel revenue acceleration, optimize campaigns, and improve decision-making.

Media Appearances

Brian has no verified media appearances

Work History

6-2023
Director Global Digital Strategy at Repligen Corporation
7-2021 - 6-2023
Vice President Digital Demand Generation at Nile
4-2020
Adjunct Professor (Digital Communications) at Southern New Hampshire University
11-2019 - 7-2021
Vice President Digital Marketing at Cherwell Software
11-2017 - 11-2019
Sr. Director Digital Marketing at Cochlear

Education

Master of Business Administration - MBA from South University
2005 - 2007
Bachelors from DeVry University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Maricopa, Arizona, United States Job Level : Mid-senior Designation : Director Global Digital Strategy at Repligen Corporation
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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