Brian Uher

Inquirer
DISC Type : dc

Director of Design Performance at Hord Coplan Macht

Washington DC-Baltimore Area, United States

Overview

Brian Uher is an energy efficiency expert with over 20 years of experience in high-performance building and energy consulting. As Director of Design Performance at Hord Coplan Macht, he leverages his background from The Wharton School and UPenn to develop technology-based energy and building management solutions.

He is a passionate advocate for sustainable building practices, frequently sharing insights on innovative projects like net-zero school renovations and mass timber constructions. He has a keen interest in pushing building design toward greater adaptation and resilience.

Unique fact: Brian is a proponent of "Design for Deconstruction, " also known as build-for-repair, highlighting a forward-thinking approach to the entire lifecycle of a building.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

High-Performance Buildings
His entire career is focused on energy efficiency. He holds certifications as a Certified Energy Manager, LEED AP, and Certified Passive House Consultant.
Mass Timber Construction
He recently highlighted exciting new mass timber projects, including a net-zero school renovation and a large mixed-use development, showing a strong interest in this sustainable material.
Smart Building Technology
Previously led the smart buildings practice at WB Engineers+Consultants, working with open-source solutions like Volttron and Grafana for data capture and fault detection.

Media Appearances

Brian has no verified media appearances

Work History

9-2024
Director of Design Performance at Hord Coplan Macht
1-2017
Consultant at Wall Wright
5-2023 - 6-2024
Director of Smart Buildings at WB Engineers+Consultants
6-2024
Senior Advisor at Econsult Corporation
10-2022 - 3-2023
Senior Project Manager at MIRACORP

Education

2005 - 2007
MSE from The Wharton School and University of Pennsylvania School of Engineering
BA from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 8 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Design Performance at Hord Coplan Macht
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Their decision making speed is somewhere in the middle.
  • Can Brian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brian

Personality Compatibility


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