Brian Uthgenannt

Questioner
DISC Type : c

Global Marketing Director at Corin Group

Cirencester, England, United Kingdom

Overview

Brian Uthgenannt is the Global Marketing Director at Corin Group, leveraging an extensive background in orthopaedic engineering and product development. Educated at Washington University in St. Louis, he specializes in knee arthroplasty, procedural efficiency, and data analytics. His career includes management roles at Zimmer Biomet, where he led global engineering teams and key product initiatives.

Outside of his corporate role, Brian maintains a strong connection to the academic and engineering communities. He actively encourages undergraduate engineering students and has a foundational background in biomedical research, focusing on bone mechanics and healing. This passion for technical innovation and mentorship complements his professional focus on advancing medical technology.

He co-authored early scientific research on skeletal self-repair and stress fracture healing by woven bone formation.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Knee Arthroplasty
His career focus is on knee technology, evidenced by his specific interests, recent social media posts about ApolloKnee, and patents for knee prosthesis assemblies.
Orthopaedic Innovation
He is deeply involved in developing and marketing new technologies like the ApolloKnee and ApolloHipX platforms, focusing on procedural efficiency and objective data.
Data in MedTech
He lists data analytics as a specific area of expertise and interest, applying it to marketing and procedural efficiency in orthopaedics.

Media Appearances

Brian has no verified media appearances

Work History

5-2024
Global Marketing Director at Corin Group
3-2023 - 6-2024
Gobal Product Director at Corin Group
3-2021 - 3-2023
Global Marketing Manager - Knee Technology at Corin Group
6-2015 - 9-2016
Engineering Manager at Zimmer Biomet
1-2012 - 6-2015
Senior Development Engineer at Biomet

Education

2004 - 2006
M.S. from Washington University in St. Louis
1999 - 2003
B.S. from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cirencester, England, United Kingdom Job Level : Mid-senior Designation : Global Marketing Director at Corin Group
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


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