Brian Westnedge

Trailblazer
DISC Type : ID

VP, Alliances & Partnerships at Red Sift

Boulder, Colorado, United States

Overview

Brian is the VP of Alliances & Partnerships at Red Sift, leveraging over two decades of expertise in email security, authentication, and channel sales. A graduate of the University of California, Berkeley, he is described by colleagues as composed, systematic, and incredibly talented at building strategic relationships and driving global channel success.

Outside of his primary role, Brian is a recognized thought leader, frequently appearing on podcasts and news segments to discuss cybersecurity trends. His social media profile indicates a personal interest in music, travel, dogs, beer, and sports, and he resides in Boulder, Colorado.

He has appeared on WMUR-TV to advise the public on avoiding email scams during government shutdowns and busy travel seasons.

Personality Overview

Persuasive

Values Relationships

Assertive

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Cybersecurity Partnerships
His career is focused on building and leading global channels and strategic alliances in the cybersecurity sector, particularly around email security with companies like Proofpoint and Red Sift.
Email Authentication
He is a subject matter expert on DMARC and BIMI, frequently speaking on podcasts about the critical need for brands to authenticate their email to prevent spoofing.
Public Communication
Actively engages with the public through media appearances on TV and podcasts, discussing topics from email scams to the cybersecurity challenges facing critical infrastructure.

Media Appearances

Brian Westnedge, Author at Red Sift Blog. Featured in Red Sift Blog

See Now

Work History

2-2025
VP, Alliances & Partnerships at Red Sift
1-2021 - 1-2025
Sr. Director, Alliances & Partnerships at Red Sift
10-2018 - 12-2020
Sr. Director, Global Channels at Valimail
8-2016 - 9-2018
Global Channels, Email Fraud Defense at Proofpoint, Inc.
1-2016 - 8-2016
Sr. Director, Global Channels, Email Fraud Protection at Return Path

Education

BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 26 Location : Boulder, Colorado, United States Job Level : Senior Designation : VP, Alliances & Partnerships at Red Sift
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brian take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brian

Personality Compatibility


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