Mike Cardwell

Energizer
DISC Type : I

Director Engineering at Red Sift

United Kingdom

Overview

Mike Cardwell is the Director of Engineering at Red Sift, bringing over 20 years of experience as a full-stack developer, Linux sysadmin, and DBA. He specializes in building secure, real-time web applications and holds a BSC in Computer Science. Colleagues describe him as highly punctual and an expert in his field.

Outside of his professional role, Mike is an avid gamer with a particular interest in Xbox. He also runs a personal technology blog where he writes about topics related to security, privacy, and system administration, demonstrating a deep personal passion for these subjects.

He created the "Email Privacy Tester, " a well-regarded tool that helps users check their email clients for privacy vulnerabilities and tracking.

Personality Overview

Imaginative

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Email Security & Privacy
He created the 'Email Privacy Tester' tool and frequently blogs about email security, privacy vulnerabilities, and best practices.
Secure Systems
His career has a clear focus on secure systems, including work on detecting phishing hostnames and writing about security-related technical topics.
Full-Stack Development
With over two decades of experience, he is proficient across the entire stack, from front-end development to back-end, system administration, and database management.

Media Appearances

Mike has no verified media appearances

Work History

10-2022
Director Engineering at Red Sift
1-2018 - 10-2022
Developer at Hardenize
9-2015 - 1-2018
Developer at Centiq Ltd.
12-2012 - 9-2015
Senior Developer / System Administrator at Daily.co.uk
6-2009 - 12-2017
Co-Founder at Cardwell IT Ltd.

Education

2000 - 2003
BSC Computer Science from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Mid-senior Designation : Director Engineering at Red Sift
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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