Brian White in

Brian White

Evaluator · DISC type csd
Assistant Football Coach at Bowling Green State University
📍 Greater Boston, United States

Brian White is a veteran college football coach with over 40 years of experience at elite programs like Notre Dame, Wisconsin, and Florida, now serving as an analyst at Bowling Green State University. He translates locker room principles into actionable strategies for business leaders, focusing on building high-trust cultures. He holds an MBA from Notre Dame.

Raised by a high school football coach, Brians life has revolved around the sport. He was a two-year starting quarterback at Harvard, where he earned a degree in history. He and his wife have three children, and family legacy in football is important to him.

He is the author of the book, "The Locker Room Is Not for Sale: Why the Human Touch Always Wins."

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Experience
35 Years
Current Role
Assistant Football Coach
Job Level
Junior
Location
Greater Boston, United States
Personality Overview

How Brian shows up

Quality Focused
Hard To Convince
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Brian cares about

Locker Room Principles
This is the core of his philosophy, which he applies to both sports and business to build high-trust cultures and foster genuine connection.
Building Team Culture
He focuses on developing team culture in the modern era of college sports, emphasizing brotherhood, unity, and accountability over transactional relationships.
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Career

Work history

1-2022
Assistant Football Coach
Bowling Green State University
1-2020 - 12-2021
Senior Associate Head Coach / Running Backs Coach
Colorado State University
12-2015 - 12-2019
Running Backs Coach
Boston College
2-2015 - 12-2015
Wide Receivers Coach
Boston College
1-2009 - 1-2015
Running Backs Coach / Tight Ends and Fullbacks Coach
University of Florida
In the press

Media appearances

[PODCAST] Boston College Running Backs Coach Brian White Talks About His Career’s Impact on His Family. Featured in USA Football Blog
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Bowling Green State University Athletics – Football George Announces His Inaugural BGSU Coaching Staff. Featured in Bowling Green State University Athletics
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Education
1988 - 1990
Master of Business Administration - MBA
University of Notre Dame
1986 - 1987
M.A. Communications
Fordham University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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