Brian Whitten

Doer
DISC Type : sd

CEO at Hornet Capital

Austin, Texas, United States

Overview

Brian Whitten is the CEO of Hornet Capital, an Austin-based hard money lender. A graduate of the United States Naval Academy, he has been an active real estate investor since 2002, successfully balancing his investments while serving as a Naval Aviator flying the F/A-18 Super Hornet before dedicating himself to real estate full-time.

Originally from Austin, Brian now lives there with his wife and two sons. His family enjoys spending time on the lake, smoking BBQ, and supporting his wifes passion for Longhorn football. He is also a former Navy Varsity Baseball player.

While serving as a Naval Aviator, Brian began acquiring rental properties across the U. S. during his relocations, laying the foundation for his future real estate career.

Personality Overview

Fast-paced

Deliberate Doer

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Austin Real Estate
As CEO of Hornet Capital, he is a hard money lender for Austin-based investors and has owned rental properties in the area since 2012.
Hard Money Lending
His firm, Hornet Capital, specializes in providing hard money loans to investors and has originated over $180 million in real estate-backed loans.
Real Estate Investing
An active investor since 2002, he founded Tally Two Investment Group and specializes in fix-and-flip projects, partnerships, and building a rental portfolio.

Media Appearances

Brian has no verified media appearances

Work History

12-2017
CEO at Hornet Capital
9-2012
Owner at Tally Two Investment Group
2012
Reserve Instructor Pilot at VT-21 Redhawks
2008 - 2012
Naval Aviator at VT-21 Redhawks
1-2009
Real Estate Professional, Agent, and Realtor at Tommy Nelms and Associates

Education

1999 - 2002
Bachelor of Science from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 23 Location : Austin, Texas, United States Job Level : Leadership Designation : CEO at Hornet Capital

Interested in

Sports

Baseball, Baseball

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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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