Brian Wilcox

Examiner
DISC Type : cs

Chief Marketing Officer at APG Federal Credit Union

Washington DC-Baltimore Area, United States

Overview

Brian has no verified overview

Personality Overview

Late Adopter

Process Oriented

Unexpressive

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

10-2015
Chief Marketing Officer at APG Federal Credit Union
3-2008 - 10-2015
Chief of Marketing & Retail Delivery at First Commonwealth Federal Credit Union
8-1998 - 3-2008
VP of Marketing & Training at Merck Sharp & Dohme Federal Credit Union
4-1997 - 8-1998
Marketing Director at Dexsta Federal Credit Union
3-1994 - 4-1997
Communications Specialist at Pennsylvania Credit Union Association

Education

2009 - 2014
Master of Business Administration (MBA) from DeSales University
1988 - 1990
B.A. from Temple University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Marketing Officer at APG Federal Credit Union
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brian take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brian

Personality Compatibility


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