Brian Williams

Examiner
DISC Type : cs

Area Director - Market Development at Ambu USA

Greater Boston, United States

Overview

Brian Williams is a strategic medical technology leader with over 20 years of experience in sales and marketing, focusing on the urology and ENT sectors. As Area Director at Ambu USA, he leads market development, building on his past successes managing large portfolios and commercial strategy at Boston Scientific and Olympus.

Based on his education at Providence College and Boston University, coupled with a career in the Boston area, he is likely a follower of New England sports. This could include professional teams like the Patriots and Celtics, as well as collegiate athletics.

While at Olympus, he spearheaded the launch of the PlasmaButton™ technology, impressively scaling it to $70 million in revenue within just two years.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Urology & ENT Devices
His entire career, including his current director role at Ambu, has been dedicated to the market development and product management of urology and ENT medical devices.
MedTech Commercialization
He has extensive experience leading international commercialization strategies, driving global product launches, and directing the commercial integration of company acquisitions.
Key Opinion Leaders
He has a proven track record of building and executing the first Key Opinion Leader (KOL) strategies at both Ambu and Boston Scientific to advance strategic initiatives.

Media Appearances

Brian has no verified media appearances

Work History

9-2021
Area Director - Market Development at Ambu USA
6-2020 - 10-2021
Market Development Manager at Ambu USA
5-2018 - 4-2020
Principal Product Management at Boston Scientific
5-2014 - 5-2018
Senior Product Manager at Boston Scientific
4-2010 - 1-2014
Senior Product Marketing Manager at Olympus Corporation of the Americas

Education

Master of Business Administration (MBA) from Questrom School of Business, Boston University
Bachelor's degree from Providence College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Mid-senior Designation : Area Director - Market Development at Ambu USA
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brian take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brian

Personality Compatibility


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