Brian Woodward

Questioner
DISC Type : c

Group Vice President, Marketing and Communications at Hoyer VMS Group

Aarhus Municipality, Central Denmark Region, Denmark

Overview

Brian Woodward is the Group VP of Marketing & Communications at Hoyer VMS, leveraging over 25 years of experience in strategic marketing for global industrial sectors. A graduate of Columbia Universitys journalism school, he specializes in global branding, digital marketing, and value proposition creation, managing teams in both Denmark and China.

Originally from the United States, Brian has lived in Denmark for nearly two decades and is a passionate advocate for the countrys internationalization. He co-hosts the "Global Denmark Podcast" and is actively involved in the Aarhus community, supporting local events for expatriates and youth programs.

Unique Fact: He is an award-winning content strategist, having won a gold award for "Best Overall Editorial" from the Content Marketing Institute.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Strategic Communications
With a 25+ year career, he has founded communications agencies and advised some of Denmark's largest companies on global branding and public relations.
Danish Internationalization
As an American expat, he co-hosts the "Global Denmark Podcast" and works to help Danish companies compete internationally through effective communication.
Content Marketing
His work has earned him a gold award for "Best Overall Editorial" from the Content Marketing Institute, and he holds certifications in HubSpot and Google Analytics.

Media Appearances

Brian has no verified media appearances

Work History

1-2026
Group Vice President, Marketing and Communications at Hoyer VMS Group
10-2024 - 2-2026
Global Head of Brand and Marketing at Hoyer
1-2020 - 10-2024
Communications Advisor / Kommunikationsrådgiver at Bureau W Communications
10-2008 - 1-2020
Partner, Co-Founder at Støvring Woodward Communications
6-2007 - 10-2008
Senior Consultant at GCI Mannov

Education

1999 - 2000
MS from Columbia University - Graduate School of Journalism
2-2020 - 9-2020
Henley Executive Certificate in Management - MBA Module 1 from Henley Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Aarhus Municipality, Central Denmark Region, Denmark Job Level : Senior Designation : Group Vice President, Marketing and Communications at Hoyer VMS Group
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


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