Briana Pero Hosking

Questioner
DISC Type : c

Principal, Responsible Sourcing & Climate Strategy at Amazon

Seattle, Washington, United States

Overview

Briana is a data-driven leader with over 10 years of experience embedding sustainability into business strategy within the food industry. A graduate of the MIT Sloan School of Management, she currently leads responsible sourcing and climate strategy for Amazons grocery private brands.

She is a passionate believer in the power of collaboration across the food value chain to create a positive impact. Her focus is on scaling innovative solutions that help the food system and its suppliers decarbonize, demonstrating a deep personal commitment to the sustainable food movement.

Unique fact: Briana has driven sustainability initiatives at both a disruptive startup, Farmers Fridge, and a global retail leader, Amazon.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Food Systems
Her entire career is focused on driving change and implementing sustainable practices within the food industry, from sourcing to distribution.
Responsible Sourcing
A core part of her current role at Amazon and previous director position, focusing on the ethical and environmental impact of procurement.
Supply Chain Decarbonization
Actively working on scaling innovative solutions to reduce the carbon footprint of the food system and its suppliers.

Media Appearances

Briana has no verified media appearances

Work History

10-2024
Principal, Responsible Sourcing & Climate Strategy at Amazon
1-2022 - 11-2024
Sr. Program Manager, Grocery Private Brands Sustainability at Amazon
9-2020 - 1-2022
Sr. Program Manager, Grocery Distribution at Amazon
5-2018 - 9-2020
Director of Strategic Sourcing and Sustainability at Farmer's Fridge
6-2017 - 8-2017
Sustainable Sourcing and Operations MBA Intern at Farmer's Fridge

Education

2016 - 2018
Master of Business Administration (M.B.A.) from MIT Sloan School of Management
2005 - 2009
Education details unavailable from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Principal, Responsible Sourcing & Climate Strategy at Amazon
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Insights For Selling To Briana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Briana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Briana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Briana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Briana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Briana

Personality Compatibility


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