Brianna Johnston

Critic
DISC Type : C

Director at Brianna Johnston

United Kingdom

Overview

Brianna Johnston is a business coach and Director who helps online entrepreneurs scale their ventures sustainably. She focuses on the intersection of strategy, messaging, and leadership, holding a CIPD Level 3 Diploma in Human Resource Practice.

Brianna is part of the 1% of female entrepreneurs to build a 7-figure business, a milestone she achieved in just 15 months.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Sustainable Scaling
Her core philosophy, 'Overflow', centers on helping entrepreneurs grow their businesses in a regulated and sustainable way, avoiding burnout.
Recurring Revenue
She champions building steady recurring revenue and recently tested a new strategy that nearly tripled her own.
Content Strategy
She has developed a signature content strategy for sales that has helped her clients achieve their highest-ever cash months.

Media Appearances

22 QUESTION TUESDAY with Brianna Johnston. Featured in YouTube

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Work History

7-2011
Director at Brianna Johnston
6-2015
Director at 4E Products Ltd

Education

2015 - 2017
Bachelor of Science (BSc) from The Open University
2016 - 2017
CIPD Level 3 Diploma Human Resource Practice from ICS Learn

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Director at Brianna Johnston
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Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brianna

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brianna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brianna

Personality Compatibility


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