Brianna Meyer, MBA

Questioner
DISC Type : c

Category Manager at Ferrara

Las Vegas, Nevada, United States

Overview

Brianna Meyer is a Category Manager at Ferrara, leveraging her expertise in brand and category management. A graduate of Washington Universitys Olin Business School, her career includes key roles at BODYARMOR and Campbell Soup Company, managing popular consumer brands like SweeTARTS and Brachs.

She holds both a Bachelor of Arts and a Master of Business Administration from Washington University in St. Louis. During her academic career, she was recognized for her achievements as a Casademont-Metz Family Scholar.

Brianna has demonstrated significant career growth within Ferrara, progressing from a Brand Analyst to a Category Manager.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Category Management
Her current role at Ferrara and past experience as a Category Analyst at BODYARMOR demonstrate her expertise in this area.
CPG Brand Growth
She has direct experience growing consumer brands, having served as an Associate Brand Manager for SweeTARTS and a Brand Analyst for Brach's at Ferrara.
Data Analysis
[Predicted] Her roles as a Category Manager and Analyst suggest a strong focus on using data to understand market and consumer trends in the CPG space.

Media Appearances

Brianna has no verified media appearances

Work History

9-2025
Category Manager at Ferrara
11-2024 - 9-2025
Category Analyst, Bottler at BODYARMOR Sports Nutrition
12-2023 - 7-2024
Associate Brand Manager - SweeTARTS at Ferrara
8-2022 - 12-2023
Brand Analyst - Brach's & Seasonal at Ferrara
6-2021 - 8-2021
Brand Management Intern - V8 at Campbell Soup Company

Education

Master of Business Administration - MBA from Washington University in St. Louis - Olin Business School
Bachelor of Arts - BA from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 3 Location : Las Vegas, Nevada, United States Job Level : Middle Designation : Category Manager at Ferrara
URL has been copied!

Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brianna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brianna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brianna

Personality Compatibility


Other Ferrara Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.