Brianna Potts

Go-getter
DISC Type : d

Director, Integrated Marketing Strategy & Operations at Voya Financial

West Hartford, Connecticut, United States

Overview

Brianna has no verified overview

Personality Overview

Decisive

Self-Confident

Direct & Candid

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brianna has no verified topics they care about

Media Appearances

Brianna has no verified media appearances

Work History

8-2025
Director, Integrated Marketing Strategy & Operations at Voya Financial
Marketing Manager at Eagle Life Insurance Company
Participant Engagement Marketing Manager, Retirement at Prudential Financial
Marketing Manager, Voluntary Benefits at The Hartford
Marketing Analyst, Direct to Consumer Digital Marketing at Travelers

Education

2009 - 2013
Bachelor of Science (B.S.) from Quinnipiac University - School of Business
2005 - 2009
High School Diploma from Northwest Catholic High School

More Information

Social Presence :

Prographics :

Exp : 1 Location : West Hartford, Connecticut, United States Job Level : Mid-senior Designation : Director, Integrated Marketing Strategy & Operations at Voya Financial
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Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brianna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brianna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brianna

Personality Compatibility


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