Brianne Petritis

Questioner
DISC Type : c

Director, Product Marketing at Standard BioTools

United States

Overview

Brianne Petritis is a Product Marketing Director at Standard BioTools, specializing in translating complex proteomics into compelling narratives. A PhD from Arizona State University, she excels at communicating the value of transformative technologies for real-world impacts in healthcare, positioning herself as a dedicated "Scientific Storyteller".

Outside of her primary role, Brianne is deeply passionate about advancing scientific understanding in areas like personalized medicine and cancer research. She actively makes complex topics accessible, such as creating a video to explain Principal Component Analysis (PCA) to non-biostatisticians, showcasing her commitment to science education.

She has authored or contributed to numerous scientific publications on topics ranging from protein microarray technology to biomarker discovery.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Scientific Storytelling
Identifies as a "Scientific Storyteller" in her professional headline, focusing on communicating the value of transformative technologies in healthcare.
Proteomics Marketing
Holds extensive experience leading global marketing for high-plex proteomics technologies at Standard BioTools, Sengenics, and Olink Proteomics.
Science Education
Demonstrates a passion for making complex topics understandable by creating educational content, like her video explaining PCA to a non-specialist audience.

Media Appearances

Brianne has no verified media appearances

Work History

6-2025
Director, Product Marketing at Standard BioTools
1-2024 - 6-2025
Global Marketing Director at Sengenics
12-2022 - 1-2024
Global Marketing Manager at Olink Proteomics
12-2021 - 11-2022
Global Marketing Coordinator at Olink Proteomics
7-2018 - 11-2021
Marketing/Technical Specialist | Collaborative Research Manager | COVID-19 Study Manager at RayBiotech Life, Inc.

Education

2009 - 2018
PhD from Arizona State University
2001 - 2003
B.S. from University of Washington

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Mid-senior Designation : Director, Product Marketing at Standard BioTools
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Insights For Selling To Brianne

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianne is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brianne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brianne move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brianne take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brianne

Personality Compatibility


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