Bridget McCarthy Lasda

Enigma
DISC Type : idc

Chief Sales Officer (CSO) at poppi

Franklin, Tennessee, United States

Overview

Bridget has no verified overview

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Bridget has no verified topics they care about

Media Appearances

Bridget has no verified media appearances

Work History

8-2024
Chief Sales Officer (CSO) at poppi
4-2019 - 8-2024
Chief Customer Officer at King Juice Co./Calypso Lemonade
8-2015 - 4-2019
Vice President of National Sales at The HEINEKEN Company
10-2013 - 8-2015
Vice President of Sales at The Coca-Cola Company
12-2011 - 10-2013
Vice President, Category Commercialization at The Coca-Cola Company

Education

1998 - 2002
BS from Penn State University
2010 - 2012
MBA from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Franklin, Tennessee, United States Job Level : Leadership Designation : Chief Sales Officer (CSO) at poppi
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Insights For Selling To Bridget

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bridget is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bridget

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bridget move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bridget take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bridget

Personality Compatibility


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