Brinda Swanson

Captain
DISC Type : DS

Head of Strategic Partnerships at H&R Block

Lenexa, Kansas, United States

Overview

Brinda Swanson is a strategic partnerships leader at H&R Block with a diverse background in technology and finance, beginning her career as a CPA. She holds a "Generative AI for Business Leaders" certification and is described by colleagues as insightful and adept at execution. She has managed products driving over $100M in annual revenue.

Brinda is passionate about community involvement and was recognized in H&R Blocks "100 Volunteer Hour Club. " She supports women-owned businesses through initiatives like #FundHerFuture and values work-life balance, enjoying time off for family travel.

She has a history of supporting charitable organizations, including the Dream Factory, a wish-granting organization for children.

Personality Overview

Planner & Achiever

Output-Driven

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Strategic Partnerships
Her entire career, currently as Head of Strategic Partnerships at H&R Block, has focused on executing value-enhancing partnerships to accelerate growth.
Supporting Entrepreneurs
Actively promotes initiatives and content for small business owners and women entrepreneurs, reflecting her professional focus at H&R Block.
Community Volunteering
Recognized by H&R Block for volunteering over 100 hours, demonstrating a strong personal commitment to community service and giving back.

Media Appearances

Brinda has no verified media appearances

Work History

1-2024
Head of Strategic Partnerships at H&R Block
8-2020 - 12-2023
Director, Strategy Planning & Execution | Chief of Staff at H&R Block
2-2019 - 8-2020
Director, Tax Products and Business Development at H&R Block
8-2017 - 12-2018
VP, Strategic Partnerships at SMG - Service Management Group
1-2015 - 5-2017
Director, Business Development and Strategic Partnerships at Pinsight Media

Education

1989 - 1992
Bachelor of Science (B.S.) from Kansas State University
2003 - 2006
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lenexa, Kansas, United States Job Level : Mid-senior Designation : Head of Strategic Partnerships at H&R Block
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Insights For Selling To Brinda

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brinda is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brinda

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brinda move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brinda take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brinda

Personality Compatibility


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