Brita Florek

Commander
DISC Type : D

Global Director of Finance & Events at ATM Industry Association (ATMIA)

Minneapolis, Minnesota, United States

Overview

Brita has no verified overview

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They are very proud of what they do.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Brita has no verified topics they care about

Media Appearances

Brita has no verified media appearances

Work History

8-2025
Global Director of Finance & Events at ATM Industry Association (ATMIA)
5-2024
Director of Finance & Events at ATM Industry Association (ATMIA)
9-2021
Sr. Finance & Event Manager at ATM Industry Association (ATMIA)
Assistant Event, Finance and Membership Manager at ATM Industry Association (ATMIA)
9-2007 - 9-2012
Sales at Coca-Cola

Education

2010 - 2012
Associate of Arts and Sciences (AAS) from Southeast Tech

More Information

Social Presence :

Prographics :

Exp : 9 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Global Director of Finance & Events at ATM Industry Association (ATMIA)
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Insights For Selling To Brita

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brita is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brita

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brita move?

  • They can take decisions very fast if you manage to convince them.
  • Can Brita take some risk or not?

  • The risks don’t matter much to them.

You And Brita

Personality Compatibility


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