Britt East

Judge
DISC Type : Dc

Chief Information Officer at John Boos & Co.

Urbana, Illinois, United States

Overview

Britt East serves as the Chief Information Officer at John Boos & Co. , where he spearheads technology strategy and digital transformation. His expertise lies in ERP modernization and data-driven decision-making within manufacturing and e-commerce environments. He holds an MBA from the University of Washington Foster School of Business.

Outside of his technology career, Britt is a published author and a dedicated advocate for the LGBTQ+ community. He focuses on guiding queer individuals through his writing, speaking engagements, and mentorship, aiming to empower them to overcome societal and personal challenges and build strong community bonds.

Unique fact: Britt is the author of the award-winning book, "A Gay Man’s Guide to Life. "

Personality Overview

Demanding

Features Driven

Fast But Wary

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Digital Transformation
Leads technology roadmaps and modernization efforts across complex, multi-entity manufacturing and e-commerce organizations to enable scalable growth.
LGBTQ+ Advocacy
As an author and speaker, he is passionate about providing guidance and support for the queer community, addressing issues of homophobia and empowerment.
ERP Modernization
Focuses on enterprise IT, including leading the planning, vendor assessment, and implementation of ERP systems and adjacent technologies.

Media Appearances

Britt has no verified media appearances

Work History

12-2025
Chief Information Officer at John Boos & Co.
1-2025 - 11-2025
Chief Information Officer at John Boos & Co.
12-2023 - 12-2024
Senior Marketing Technology Manager at BDA, LLC
4-2016 - 12-2023
Director of IT & Digital Solutions at Greenheck Group
7-2011 - 4-2016
Director of IT & Ecommerce at Zones

Education

2012 - 2014
Master of Business Administration (MBA) from UW Foster School of Business
1996 - 1998
MM from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 16 Location : Urbana, Illinois, United States Job Level : Leadership Designation : Chief Information Officer at John Boos & Co.
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Insights For Selling To Britt

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Britt is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Britt

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Britt move?

  • If convinced, they can reach decisions quite fast.
  • Can Britt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Britt

Personality Compatibility


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