Britt Hougaard

Questioner
DISC Type : c

Marketing- & innovationsdirektør at Kohberg Bakery Group A/S

Denmark

Overview

Britt Hougaard is a seasoned marketing and innovation leader in the Danish food industry, currently serving as the Marketing & Innovationsdirektør at Kohberg Bakery Group. Her career includes a long tenure at KiMs A/S. She holds a diploma in Global Marketing from the University of Southern Denmark and has completed strategic marketing programs at IMD.



Britt served as a jury member for the Effie Awards, recognizing the most effective marketing campaigns in Europe.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Packaging
Quoted in company reports on the importance of reducing plastic waste and using recyclable materials while ensuring food safety.
Marketing Effectiveness
Serves as a jury member for the Effie Awards, demonstrating her expertise in evaluating and recognizing effective marketing strategies.
Food Innovation
Her role and company posts focus on developing high-quality Danish baked goods, drawing inspiration from consumer needs and food trends.

Media Appearances

Britt has no verified media appearances

Work History

8-2024
Marketing- & innovationsdirektør at Kohberg Bakery Group A/S
6-2021 - 8-2024
Head of Marketing, Innovation & Communication at Kohberg Bakery Group A/S
1-2015 - 6-2021
Marketing- & Kommunikationschef at Kohberg Bakery Group A/S
1-2013 - 1-2015
Strategic Marketing Manager/Strategisk Marketingchef at KiMs A/S
11-2006 - 12-2012
Marketing Manager/Marketingchef at KiMs A/S

Education

2014 - 2014
Strategic Marketing in Action (SMA) from IMD
2008 - 2009
Management based coaching from Attractor

More Information

Social Presence :

Prographics :

Exp : 25 Location : Denmark Job Level : N/A Designation : Marketing- & innovationsdirektør at Kohberg Bakery Group A/S
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Insights For Selling To Britt

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Britt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Britt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Britt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Britt take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Britt

Personality Compatibility


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