Marketing- & innovationsdirektør at Kohberg Bakery Group A/S
📍 Denmark
Britt Hougaard is a seasoned marketing and innovation leader in the Danish food industry, currently serving as the Marketing & Innovationsdirektør at Kohberg Bakery Group. Her career includes a long tenure at KiMs A/S. She holds a diploma in Global Marketing from the University of Southern Denmark and has completed strategic marketing programs at IMD.
Britt served as a jury member for the Effie Awards, recognizing the most effective marketing campaigns in Europe.
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Experience
25 Years
Current Role
Marketing- & innovationsdirektør
Location
Denmark
Personality Overview
How Britt shows up
Systematic
Value Seeker
Cautious & Analytical
They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Priorities
Topics Britt cares about
Sustainable Packaging
Quoted in company reports on the importance of reducing plastic waste and using recyclable materials while ensuring food safety.
Marketing Effectiveness
Serves as a jury member for the Effie Awards, demonstrating her expertise in evaluating and recognizing effective marketing strategies.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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