Bronson Reed

Questioner
DISC Type : c

Chief Financial Officer at Magic Leap

Fort Lauderdale, Florida, United States

Overview

Bronson has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Bronson has no verified topics they care about

Media Appearances

Bronson has no verified media appearances

Work History

8-2024
Chief Financial Officer at Magic Leap
9-2018 - 8-2024
Corporate Controller at Magic Leap
11-2007 - 8-2018
Sr. VP Global Controller at Harman International
2-1990 - 11-2007
Controller at ABB Inc.
10-1988 - 2-1990
Cost Engineer at Brown & Root

Education

2010 - 2012
Master of Business Administration (MBA) from University of Connecticut School of Business
2005 - 2005
executive program from Duke University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Fort Lauderdale, Florida, United States Job Level : Leadership Designation : Chief Financial Officer at Magic Leap
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Insights For Selling To Bronson

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bronson is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bronson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bronson move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bronson take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bronson

Personality Compatibility


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