Brooke Lacey

Go-getter
DISC Type : d

Freelance Reporter at InsuranceNewsNet

Springfield, Massachusetts, United States

Overview

Brooke has no verified overview

Personality Overview

Decisive

Self-Confident

Challenger

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brooke has no verified topics they care about

Media Appearances

Brooke has no verified media appearances

Work History

11-2025
Freelance Reporter at InsuranceNewsNet
3-2025
Freelance Writer at Self-employed
7-2019 - 2-2025
Senior Public Relations Specialist at LIMRA
Internal Communications Specialist at Health New England
Director of Communications at Community Foundation of Western Massachusetts

Education

Bachelor of Arts - BA from Rutgers University
Diploma in Magazine Publishing from New York University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Springfield, Massachusetts, United States Job Level : Junior Designation : Freelance Reporter at InsuranceNewsNet
URL has been copied!

Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Brooke

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • Their decision making speed is somewhere in the middle.
  • Can Brooke take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Brooke

Personality Compatibility


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