Brooke Lane, CWCA

Doer
DISC Type : ds

Senior Account Manager- Acute NPWT at Smith+Nephew

Charlotte, North Carolina, United States

Overview

Brooke is a Senior Account Manager and Field Sales Trainer at Smith+Nephew with over four years of experience in Negative Pressure Wound Therapy. A Certified Wound Care Associate (CWCA) from Virginia Tech, she is motivated by patient outcomes and building strong clinical relationships.

She supports new hires as a Field Sales Trainer, mentoring them through ride-alongs and product education alongside her own sales responsibilities.

Personality Overview

Deliberate Doer

Risk-Accepting

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Wound Care Therapy
As a Certified Wound Care Associate (CWCA), she specializes in Negative Pressure Wound Therapy (NPWT) products across acute and post-acute settings.
Sales Mentorship
Serves as a Field Sales Trainer, actively mentoring new hires through ride-alongs and product education to help them succeed.
Patient Outcomes
Is professionally motivated by improving patient outcomes and building lasting territories based on strong clinical relationships.

Media Appearances

Brooke has no verified media appearances

Work History

7-2025
Senior Account Manager- Acute NPWT at Smith+Nephew
3-2025 - 7-2025
Senior Account Manager- Post Acute NPWT at Smith+Nephew
5-2024
FST- Field Sales Trainer at Smith+Nephew
12-2023 - 3-2025
Account Manager- Post Acute Device at Smith+Nephew
10-2021 - 12-2023
Associate Account Manager at Smith+Nephew

Education

2013 - 2017
Bachelor of Science - BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 6 Location : Charlotte, North Carolina, United States Job Level : Middle Designation : Senior Account Manager- Acute NPWT at Smith+Nephew
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brooke

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brooke take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brooke

Personality Compatibility


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