Brooke Wood

Collaborator
DISC Type : is

Head of Brand and Communications at CodePath

New York, New York, United States

Overview

Brooke Wood is a communications leader with over 15 years of experience building purpose-driven brands for nonprofits and Fortune 500 companies. As Head of Brand and Communications at CodePath, she specializes in brand storytelling, executive communications, and data-informed campaigns. She holds a Bachelor of Arts from UNSW.

Outside of her professional roles, Brooke is deeply passionate about social impact and philanthropy. She actively supports causes focused on aiding children in poverty, as demonstrated by her consistent involvement with campaigns like Red Nose Day. She is also a fan of shows like "Ted Lasso. "

Brooke played a key role in the #hopefromhome campaign, which raised over $1 million in a few hours for COVID-19 relief efforts.

Personality Overview

Example Driven

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Purpose-Driven Branding
Her entire career focus is on building and elevating brands with a strong sense of purpose and mission, from Comic Relief US to CodePath.
Youth Empowerment
Actively champions programs like Red Nose Day that support children's health and education, and works for CodePath, which empowers aspiring tech professionals.
Social Impact
Her professional experience and personal posts demonstrate a strong commitment to DEI, social impact initiatives, and fundraising for critical causes.

Media Appearances

Brooke has no verified media appearances

Work History

10-2025
Head of Brand and Communications at CodePath
10-2021
Principal Consultant at Fairview Street Communications
12-2023 - 10-2025
Vice President, Strategic Communications at The Shoestring Agency
11-2021 - 11-2023
Senior Project Director & Lead Strategist at The Shoestring Agency
2-2016 - 10-2021
Director of Communications at Comic Relief US

Education

1999 - 2001
Bachelor of Arts (B.A.) from UNSW

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Brand and Communications at CodePath
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Brooke

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Brooke take some risk or not?

  • It is unlikely that they will take many risks.

You And Brooke

Personality Compatibility


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