Brooke Wood in

Brooke Wood

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Head of Global Social Media, and Australian leader at Hipcamp
📍 Sydney, New South Wales, Australia

With over a decade of experience in high-growth start-ups, Brooke Wood leads global social media for Hipcamp. She is an expert in using authentic storytelling and community building to scale brand visibility, a skill she honed while progressing from an Australian start-up to a global leadership role. She holds a Bachelor of Business from the University of Wollongong.

Brooke is a lifelong camper and adventurer who genuinely prefers a swag under the stars to a hotel. Her passion for the outdoors is not just professional; she actively partakes in road trips and hikes, exploring new campsites and connecting with nature. She is committed to encouraging more people to get outdoors.

She has a hands-on approach to her global role, embarking on her own multi-week road trips to gain firsthand experience in Hipcamps largest markets.

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Experience
15 Years
Current Role
Head of Global Social Media, and Australian leader
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

How Brooke shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brooke cares about

Community Building
Her career has focused on creating vibrant, engaged communities, starting with her role as a Host Community Manager and continuing in her global leadership position at Hipcamp.
Authentic Storytelling
She believes in using authentic storytelling to build brand connection and amplify a company's mission, a core tenet of her marketing approach.
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Career

Work history

2-2023
Head of Global Social Media, and Australian leader
Hipcamp
1-2022 - 4-2023
Marketing Manager, Australia
Hipcamp
9-2021 - 1-2022
Operations Manager, Australia
Hipcamp
2-2020 - 8-2020
Operations Manager
Youcamp
3-2016 - 2-2020
Host Community Manager
Youcamp
In the press

Media appearances

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Education
12-1997 - 12-2000
Batchelor of Business
University of Wollongong
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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