Brooke Wood

Enthusiast
DISC Type : i

Head of Global Social Media, and Australian leader at Hipcamp

Sydney, New South Wales, Australia

Overview

With over a decade of experience in high-growth start-ups, Brooke Wood leads global social media for Hipcamp. She is an expert in using authentic storytelling and community building to scale brand visibility, a skill she honed while progressing from an Australian start-up to a global leadership role. She holds a Bachelor of Business from the University of Wollongong.

Brooke is a lifelong camper and adventurer who genuinely prefers a swag under the stars to a hotel. Her passion for the outdoors is not just professional; she actively partakes in road trips and hikes, exploring new campsites and connecting with nature. She is committed to encouraging more people to get outdoors.

She has a hands-on approach to her global role, embarking on her own multi-week road trips to gain firsthand experience in Hipcamps largest markets.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Community Building
Her career has focused on creating vibrant, engaged communities, starting with her role as a Host Community Manager and continuing in her global leadership position at Hipcamp.
Authentic Storytelling
She believes in using authentic storytelling to build brand connection and amplify a company's mission, a core tenet of her marketing approach.
Outdoor Adventure
As a self-described "lifelong camper" and adventurer for Hipcamp, she is a passionate advocate for getting people to experience the outdoors.

Media Appearances

Brooke has no verified media appearances

Work History

2-2023
Head of Global Social Media, and Australian leader at Hipcamp
1-2022 - 4-2023
Marketing Manager, Australia at Hipcamp
9-2021 - 1-2022
Operations Manager, Australia at Hipcamp
2-2020 - 8-2020
Operations Manager at Youcamp
3-2016 - 2-2020
Host Community Manager at Youcamp

Education

12-1997 - 12-2000
Batchelor of Business from University of Wollongong

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Global Social Media, and Australian leader at Hipcamp
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brooke

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brooke take some risk or not?

  • They can take some low-probability risks if needed.

You And Brooke

Personality Compatibility


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