Brooke Wood in

Brooke Wood

Enthusiast · DISC type i
Head of Global Social Media, and Australian leader at Hipcamp
📍 Sydney, New South Wales, Australia

With over a decade of experience in high-growth start-ups, Brooke Wood leads global social media for Hipcamp. She is an expert in using authentic storytelling and community building to scale brand visibility, a skill she honed while progressing from an Australian start-up to a global leadership role. She holds a Bachelor of Business from the University of Wollongong.

Brooke is a lifelong camper and adventurer who genuinely prefers a swag under the stars to a hotel. Her passion for the outdoors is not just professional; she actively partakes in road trips and hikes, exploring new campsites and connecting with nature. She is committed to encouraging more people to get outdoors.

She has a hands-on approach to her global role, embarking on her own multi-week road trips to gain firsthand experience in Hipcamps largest markets.

Read the full overview →
Experience
15 Years
Current Role
Head of Global Social Media, and Australian leader
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

How Brooke shows up

Consensus Focused
Non-Confrontational
Story Driven

They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Brooke cares about

Community Building
Her career has focused on creating vibrant, engaged communities, starting with her role as a Host Community Manager and continuing in her global leadership position at Hipcamp.
Authentic Storytelling
She believes in using authentic storytelling to build brand connection and amplify a company's mission, a core tenet of her marketing approach.
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Career

Work history

2-2023
Head of Global Social Media, and Australian leader
Hipcamp
1-2022 - 4-2023
Marketing Manager, Australia
Hipcamp
9-2021 - 1-2022
Operations Manager, Australia
Hipcamp
2-2020 - 8-2020
Operations Manager
Youcamp
3-2016 - 2-2020
Host Community Manager
Youcamp
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
12-1997 - 12-2000
Batchelor of Business
University of Wollongong
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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