With over a decade of experience in high-growth start-ups, Brooke Wood leads global social media for Hipcamp. She is an expert in using authentic storytelling and community building to scale brand visibility, a skill she honed while progressing from an Australian start-up to a global leadership role. She holds a Bachelor of Business from the University of Wollongong.
Brooke is a lifelong camper and adventurer who genuinely prefers a swag under the stars to a hotel. Her passion for the outdoors is not just professional; she actively partakes in road trips and hikes, exploring new campsites and connecting with nature. She is committed to encouraging more people to get outdoors.
She has a hands-on approach to her global role, embarking on her own multi-week road trips to gain firsthand experience in Hipcamps largest markets.
Read the full overview →They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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