Hovhannes Avoyan

Critic
DISC Type : C

CEO and Founder at PicsArt Inc.

North Miami Beach, Florida, United States

Overview

Hovhannes Avoyan is a serial entrepreneur and investor with four successful exits and a background as an AI research expert. As the CEO and Founder of Picsart, he leads a creative platform with over 150 million monthly users. He is an alumnus of Harvard Business School and the American University of Armenia.

Originally dreaming of being an artist, Hovhannes founded Picsart after his daughter faced online criticism for her art, aiming to create a positive space for creators. He is passionate about fostering talent, serving on the board of his alma mater and advising several tech startups.

He was inspired to create Picsart, now one of the worlds most popular apps, to provide his young daughter with better creative tools and a supportive community.

Personality Overview

Negotiator

Precise

Critic

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Creativity
An early AI researcher, he now focuses on integrating AI as a "co-pilot" to enhance, not replace, human creativity, making advanced editing accessible to everyone on Picsart.
Creator Economy
He actively discusses how platforms like Picsart are empowering a new generation of creators and reshaping the landscape for brands, agencies, and visual storytelling.
Supporting Entrepreneurs
As a serial founder, he advises startups like SuperAnnotate and Krisp and serves on the board of SoloLearn, demonstrating a commitment to mentoring the next wave of founders.

Media Appearances

Hovhannes has no verified media appearances

Work History

1-2011
CEO and Founder at PicsArt Inc.
5-2020
Member Board Of Trustees at American University of Armenia
3-2020
Advisor at SuperAnnotate
1-2014
Board Member at SoloLearn
3-2020 - 10-2022
Advisor at Krisp

Education

2005 - 2005
Bertelsmann Executives program from Harvard Business School
1993 - 1995
Master of Arts (MA) from American University of Armenia

More Information

Social Presence :

Prographics :

Exp : 14 Location : North Miami Beach, Florida, United States Job Level : Leadership Designation : CEO and Founder at PicsArt Inc.
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Insights For Selling To Hovhannes

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hovhannes is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Hovhannes

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Hovhannes move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hovhannes take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hovhannes

Personality Compatibility


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