Bruce A Norton

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DISC Type : cd

Program Director Payments BFSI US West at Tata Consultancy Services

Rio Verde, Arizona, United States

Overview

Bruce A. Norton is a forward-thinking payments services leader with extensive experience at firms like Tata Consultancy Services, IBM, and Infosys. He specializes in directing digital payment transformation, reducing expenses, and optimizing customer experiences for banking and insurance clients. Bruce holds an MBA from the UCLA Anderson School of Management and is a certified quality manager.

Outside of his corporate roles, Bruce shows a keen interest in global social issues, having publicly shared and encouraged support for humanitarian relief efforts. He is passionate about leveraging his network to connect with industry leaders and drive positive impact beyond the financial services sector.

He holds dual certifications from the American Society for Quality as a Certified Manager of Quality/Organizational Excellence and a Certified Quality Auditor.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Payments
He has led transformational digital payment programs for major banking, credit card, and insurance clients throughout his career at TCS, IBM, and Infosys.
Operational Efficiency
His work focuses on integrating new technologies for expense reduction and optimizing complex processes to enhance operational efficiency and customer experience.
Risk Management
Lists risk as a key specialty and has experience deploying core banking and risk platforms for major financial institutions.

Media Appearances

Bruce has no verified media appearances

Work History

12-2019 - 11-2023
Program Director Payments BFSI US West at Tata Consultancy Services
4-2019 - 11-2019
Consultant to General Partner at Millennium Life Sciences, L.P.
11-2015 - 3-2019
Associate Partner & Payments Lead Banking and Financial Services with Global Business Services at IBM
1-2013 - 10-2015
Program Management and Process Improvement Leader at Saratoga Ventures/Hotspur Technologies
1-2010 - 12-2012
Senior Principal, Payments and Operations Practice at Infosys Consulting

Education

MBA from UCLA Anderson School of Management
MS from Rutgers, The State University of New Jersey-New Brunswick

More Information

Social Presence :

Prographics :

Exp : 13 Location : Rio Verde, Arizona, United States Job Level : N/A Designation : Program Director Payments BFSI US West at Tata Consultancy Services
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Insights For Selling To Bruce A

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce A is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bruce A

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruce A move?

  • Their decision making speed is somewhere in the middle.
  • Can Bruce A take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bruce A

Personality Compatibility


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