Bruce Cohen

Energizer
DISC Type : I

VP of Sales at The MRL Group

Atlanta, Georgia, United States

Overview

Bruce has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

9-2018
VP of Sales at The MRL Group
1-2015 - 9-2018
VP sales at Tangerine Promotions
1-2013 - 12-2014
Director of Dealer Sales at Motivators
8-2012
Senior Vice President at Jack Nadel International
5-2002 - 8-2006
VP of Eastern Operations at Jack Nadel,Inc

Education

Bruce has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP of Sales at The MRL Group
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bruce

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bruce take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bruce

Personality Compatibility


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