Bruce Dunbar

Go-getter
DISC Type : d

Communications Consultant at Coppertop Media

New York, New York, United States

Overview

Bruce is a strategic and decisive communications leader with an MBA from Columbia and extensive experience in financial services at firms like Morgan Stanley. He now consults for the legal cannabis industry, specializing in corporate positioning, investor relations, and crisis management. People who have worked with him often describe him as "smart", "strategic", and "decisive".

Outside of his consulting work, Bruce is a passionate advocate for cancer research and a competitive swimmer. He has channeled his love for swimming into fundraising, helping to raise millions for research programs. He is a dedicated father to three daughters.

His advocacy is fueled by his personal journey; he was diagnosed with Stage IV non-small cell lung cancer in 2017.

Personality Overview

Decisive

Challenger

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Lung Cancer Advocacy
As a board member of the Lung Cancer Research Foundation, his work is deeply personal, stemming from his own diagnosis with Stage IV lung cancer in 2017.
Medical Research Funding
He serves as a consumer reviewer for a Department of Defense medical research program and actively advocates for increased federal funding for cancer research.
Financial Communications
He has a long history leading communications for major financial institutions, including as the Head of Wealth Management Communications at Morgan Stanley.

Media Appearances

Bruce has no verified media appearances

Work History

1-2018 - 6-2024
Communications Consultant at Coppertop Media
12-2016 - 11-2017
Managing Director, Head of Wealth Management Communications at Morgan Stanley
6-2015 - 11-2016
Managing Director at Teneo Strategy
1-2011 - 5-2015
Principal at Finsbury
11-1992 - 2-2010
Senior Vice President, Director of Corporate Communications at OppenheimerFunds

Education

1985 - 1989
BA from Princeton University
1994 - 1996
MBA from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York, New York, United States Job Level : N/A Designation : Communications Consultant at Coppertop Media
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bruce

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruce take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bruce

Personality Compatibility


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