Bruce Edmonds

Wildcard
DISC Type : cis

Business Development Manager at dormakaba Americas

Mississauga, Ontario, Canada

Overview

Bruce Edmonds is an experienced Business Development Manager at dormakaba Americas, specializing in the security and investigations industry. A strong sales professional with expertise in sales operations and management, he is a graduate of the University of Toronto with an HBA.

He maintains an interest in his alma mater, the University of Toronto, and follows developments related to the institution.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Security Sales Strategy
His career at dormakaba, Allegion, and Ingersoll Rand demonstrates a long-term focus on sales and business development within the security technology sector.
Channel Development
His previous role as a Distribution Development Manager indicates a focus on building and managing sales channels and partner relationships in the industry.
Customer Relations
His profile highlights skills in customer service and a demonstrated history of working directly with clients as a Sales Consultant.

Media Appearances

Bruce has no verified media appearances

Work History

6-2020
Business Development Manager at dormakaba Americas
6-2018 - 6-2020
Distibution Development Manager at dormakaba Americas
12-2013 - 8-2017
Sales Consultant at Allegion, PLC
2000 - 2008
Sales Consultant at Ingersoll Rand Security Technologies
1992 - 2009
Sales Consultant at Ingersoll Rand Security Technologies

Education

1982 - 1984
HBA from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 34 Location : Mississauga, Ontario, Canada Job Level : Middle Designation : Business Development Manager at dormakaba Americas
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bruce

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bruce take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bruce

Personality Compatibility


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