Bruce Gourley

Questioner
DISC Type : c

Chief Executive Officer at GAP Professional Products

Keswick Ridge, New Brunswick, Canada

Overview

Bruce Gourley is the Partner and CEO of GAP Professional Products, a leading Canadian automotive chemical manufacturer he runs with his brothers. A graduate of the University of New Brunswick and the Wallace McCain Institute, he has driven national growth through strategic mergers and award-winning, sustainable product innovation that reduces vehicle emissions.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Sustainable Innovation
His company recently won an award for developing a chemical solution that reduces emissions and enhances fuel efficiency, a topic he has highlighted personally.
National Business Growth
He recently led GAP Group through a strategic merger to expand its national footprint and enhance its distribution network across Canada.
Community Fundraising
He is actively involved in a program that has raised nearly $500, 000 for local food banks in the Fredericton and Oromocto communities.

Media Appearances

Bruce has no verified media appearances

Work History

1-2021
Chief Executive Officer at GAP Professional Products
1-2006
Co Owner at The GAP Group of Companies

Education

2020 - 2020
Chosen to join Wallace McCain Institute ELP 13 from Wallace McCain Institute
2002 - 2006
Bachelor of Business Administration (B.B.A.) from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 20 Location : Keswick Ridge, New Brunswick, Canada Job Level : Leadership Designation : Chief Executive Officer at GAP Professional Products
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bruce

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bruce take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bruce

Personality Compatibility


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