Bruce Howie

Examiner
DISC Type : sc

Director of Sales at KXXV, 25 News

Waco Area, United States

Overview

Bruce has no verified overview

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

10-2022
Director of Sales at KXXV, 25 News
1-2020 - 10-2022
Local Sales Manager at WTXL ABC 27
4-2016 - 11-2019
Local Sales Manager at WLMT CW30
3-2010 - 3-2016
Account Executive at Millennium Sales & Marketing
Account Executive at WWJ/WKBD TV

Education

1984 - 1986
Bachelor of Applied Arts from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Waco Area, United States Job Level : Mid-senior Designation : Director of Sales at KXXV, 25 News
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bruce

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bruce take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bruce

Personality Compatibility


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