Bruce Shay

Questioner
DISC Type : c

Board Member at Integris Group

Fort Myers, Florida, United States

Overview

Bruce Shay is a retired Executive Vice President from Securian Financial, where he led employee benefits and retirement solutions for 37 years. Holding a BA in Business from the University of St. Thomas, he is also an Accredited Investment Fiduciary (AIF). He serves on the Integris Group board and has chaired boards for both a bank and an insurance company.

He is a strong believer in community service, having served on the boards for the Childrens Hospitals of Minnesota and Twin Cities Public Television. He and his wife are also philanthropic supporters of local non-profits. Bruce is married with three children and splits his time between Minneapolis, MN, and Fort Myers, FL.

He has expertise in strategic planning, mergers & acquisitions, and marketing, developed over his nearly four-decade career in financial services.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Corporate Governance
He has extensive board-level experience, serving as Board Chair for Canadian Premier and Think Bank, and currently as a Board Member for Integris Group.
Employee Benefits
He led Securian Financial’s Employee Benefits Solutions market segment for many years, which included the company's group insurance and retirement solutions businesses.
Community Philanthropy
Demonstrates a commitment to giving back by serving on the boards of non-profits like Children's Hospitals of Minnesota and supporting organizations like Solid Ground.

Media Appearances

Integris Group Announces Election of Bruce Shay to the Board of Directors. Featured in Integris Group

See Now

Work History

7-2025
Board Member at Integris Group
3-2019 - 5-2024
Board Chair at Canadian Premier Life Insurance Company
4-2011 - 4-2024
Chair of the Board of Directors at Think Bank
2010 - 12-2022
Retired - Executive Vice President at Securian Financial Group
2004 - 2010
Senior Vice President at Securian Financial Group

Education

1978 - 1982
BA - Business from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 42 Location : Fort Myers, Florida, United States Job Level : N/A Designation : Board Member at Integris Group
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bruce

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bruce take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bruce

Personality Compatibility


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