Bruce Williams

Trailblazer
DISC Type : ID

Vice President of Market Development at thunder::tech

United States

Overview

With over 20 years at thunder: : tech, Bruce leads market development with a focus on digital transformation, e-commerce, and application development. He holds a degree in Management Information Systems from Ohio University and is described by colleagues as knowledgeable, responsive, and highly skilled in achieving digital goals for clients.

Outside of his professional role, Bruce is an active member of his community, having volunteered his time and expertise on the Board of Directors for the Olmsted Chamber of Commerce. He also shows a passion for local sports, particularly Cleveland hockey.

He once gifted a clients son a Cleveland Monsters hockey jersey, a gesture that was remembered years later.

Personality Overview

Persuasive

Friendly But Fast

Charismatic

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Digital Transformation
He counsels clients on digital transformation initiatives and has co-hosted podcasts on the subject, focusing on evolving communications and systems to better serve customers.
E-commerce Solutions
A key focus of his role involves leading e-commerce solutions. He is also certified on the Znode e-commerce platform.
AI in Marketing
He has recently posted about the importance of creating initiatives to address how AI impacts the customer's buying journey, an interest stretching back several years.

Media Appearances

Bruce has no verified media appearances

Work History

4-2025
Vice President of Market Development at thunder::tech
10-2018 - 4-2025
Vice President Development Department at thunder::tech
7-2015 - 10-2018
Senior Director Development Department at thunder::tech

Education

1998 - 2002
Management Information Systems from Ohio University
Education details unavailable from Strongsville High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Senior Designation : Vice President of Market Development at thunder::tech

Interested in

Sports

Rugby, Ohio University Men's Rugby Club

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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Bruce take some risk or not?

  • If necessary, they will be ready to take risks.

You And Bruce

Personality Compatibility


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