Brunie Felding

Questioner
DISC Type : c

Professor at Applied Biomedical Science Institute

San Diego County, California, United States

Overview

Brunie H. Felding is a Professor at the Applied Biomedical Science Institute specializing in translational cancer research. With a Ph. D. from Justus Liebig University and over 40 publications, she was a tenured professor at Scripps Research for over 30 years, focusing on turning foundational discoveries into clinical oncology applications.

She is a dedicated researcher who values the power of collaboration and peer networks to solve complex scientific challenges. Dr. Felding emphasizes the importance of having a trusted "scientific family" to foster growth, share advice, and effectively communicate research to advance the field.

She holds patented discoveries related to enhancing cancer therapy through NAD+ metabolism, which were exclusively licensed for commercial development.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cancer Metastasis
Her primary research expertise is defining and targeting the molecular mechanisms that control tumor metastasis, the main cause of death in cancer patients.
Translational Oncology
Focuses on bridging the gap between laboratory discoveries and clinical applications to address urgent needs for cancer patients.
NAD+ Metabolism
Actively researches how NAD+ precursors can influence cancer progression and be used to support standard-of-care therapies for breast cancer.

Media Appearances

Brunie has no verified media appearances

Work History

4-2025
Professor at Applied Biomedical Science Institute
1-1993
Associate Professor, Tenure at The Scripps Research Institute
6-2024 - 8-2025
Chief Scientific Officer at CureScience Foundation

Education

MSc from Justus Liebig University Giessen
Ph.D. from Justus Liebig University Giessen / Philipps University Marburg, Germany

More Information

Social Presence :

Prographics :

Exp : 33 Location : San Diego County, California, United States Job Level : N/A Designation : Professor at Applied Biomedical Science Institute
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Insights For Selling To Brunie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brunie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brunie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brunie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brunie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brunie

Personality Compatibility


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