Bruno Andre πŸ³οΈβ€πŸŒˆ

Inquirer
DISC Type : cd

Global Procurement Lead - Marketing & Business Services at LIPTON Teas and Infusions

Netherlands

Overview

Bruno is a Global Procurement Lead at Lipton, specializing in marketing and business services with over 15 years of experience at companies like Sandoz and adidas. He holds an MBA and is certified in Lean Six Sigma. Colleagues describe him as strategic, dedicated, and organized.

He recently relocated to a new country for his current role and emphasizes the importance of mindfulness and taking time to pause. Bruno is a member of the LGBTQ+ community, as indicated by the pride flag in his professional profile name, showing his commitment to diversity and inclusion.

He recently completed an intense, multi-day negotiation training where he learned that non-verbal language can be as impactful as verbal communication.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Marketing Procurement
Has extensive, multi-industry experience leading procurement for marketing categories including media, digital, events, and creative agencies for global brands like Lipton, Sandoz, and adidas.
Strategic Sourcing
Focuses on implementing strategic procurement solutions that align with business goals, drive cost efficiency, and create value through strategic partnerships.
Supplier Management
Consistently highlights supplier relationship management and contract negotiation as key skills in his global procurement roles.

Media Appearances

Bruno has no verified media appearances

Work History

11-2025
Global Procurement Lead - Marketing & Business Services at LIPTON Teas and Infusions
8-2023 - 10-2025
Global Senior Procurement Category Manager - Marketing Agencies at Sandoz
5-2021 - 7-2023
Procurement Category Manager - Marketing at BT Sourced
10-2018 - 6-2021
Procurement Category Manager - Marketing EU/Global at adidas
12-2014 - 10-2018
Purchasing Coordinator at bioMerieux

Education

2009 - 2011
Master of Business Administration - MBA from Instituto Infnet
2005 - 2007
Master's degree from FAAP - FundaΓ§Γ£o Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 23 Location : Netherlands Job Level : Senior Designation : Global Procurement Lead - Marketing & Business Services at LIPTON Teas and Infusions
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • Their decision making speed is somewhere in the middle.
  • Can Bruno take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bruno

Personality Compatibility


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